Tickets sold are not
refundable. Visitors that bought the ticket on that day need to complete the
whole tour in the garden on the same day. Thus, there is nothing visitors can
do if the weather were to turn bad. Next, there is no tangible product to carry
home. Since this will be the first time experience for most of the visitors, they
are unable to exchange their experience if it is unsatisfactory. However, by
using word of mouth, it is possible to make the visitors believe that it is
worth going in to the garden. Last but not least, the surroundings of the
garden needs to be attractive and looks appealing to the visitors. This is to
ensure the visitors that they had chosen the right place for a visit.
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